Projects

Cross-Platform Social Strategy Proposal – Digital Marketing

• Designed a full-funnel social media marketing plan for Segway Ninebot E2 targeting Gen Z using TikTok, Instagram, and YouTube.

• Applied audience segmentation and consumer insight to shape platform strategy, content hooks, and influencer activation.

• Defined campaign KPIs and proposed tracking methods using GA4, Meta Business Suite, and TikTok analytics

• Achieved the highest rank in class by earning $83.4 million in profits during a business pacing simulation

• Optimized pricing, resource allocation, and marketing strategies through market analysis

• Developed sharp data-driven decision-making skills by analyzing performance metrics and forecasting outcomes in a simulated business environment

• Redesigned the customer journey by identifying pain points and applying the "Be There," "Be Useful," and "Be Quick" frameworks

• Enhanced engagement through personalized search strategies, content marketing, and streamlined touchpoints

• Increased ROI potential by integrating AI-powered tools and marketing automation

Built a dynamic Tableau dashboard analyzing 100+ Facebook posts using KPIs like CTR, impressions/hour, and engagement rate
Applied RANK_PERCENTILE to segment content performance tiers and uncover optimization opportunities
Enabled data-informed decision-making by visualizing trends across posting time, format, and audience behavior